Transferring sales rights

J. van Egmond & Zn en Royal Van Zanten has signed at 28th March 2012 an agreement in which the sales rights of Limonium sinuatum (Statice) Crystal Dark Blue® are transferred to Royal Van Zanten. As of April 2012 the sales of plant material of this variety will be continued thru Royal Van Zanten. The sales of the varieties Crystal Sky Blue® en Crystal Pink® as well as several selections will also be transferred to Royal Van Zanten. Crystal Dark Blue® is a darkblue Statice that covers 67% of the total Statice supply at FloraHolland auctions. This market-leading position has been established by a combination of unique variety characteristics of stem quality, production and sufficient length/weight in the 2nd/3rd flush. For J. van Egmond & Zn the agreement fits in their stategy of further focus on plant material production of Lisianthus and good cultivation support of her customers. J. van Egmond & Zn selects plant material of Lisianthus with 7 grading machines. Each plant is scanned separately by camera on leaf-surface and length. The advantage for the grower is more uniform plant material, more precise scheduling, a more uniform product and less labor in bunching. Royal Van Zanten has grown in recent years in worldwide sales of Statice. The basis of this growth is enlargement of the assortment, reliable tissue culture, an optimum hardening process and a good worldwide marketing. Thru this agreement, Royal Van Zanten further strengthens her position in the Dutch and worldwide market.